Senior Manager, Customer Marketing (Canada)

📋 Description

• Own and evolve Dandy's customer lifecycle marketing strategy across journey.
• Partner with Product Leaders to translate goals into actions for existing customers.
• Analyze ARPP, LTV, adoption, and churn; design measurement infra to prove impact.
• Lead cross-functional planning with leadership on product lines to prioritize cycles.
• Directly manage a Customer Marketing Lead; oversee multi-channel campaigns.
• Build test-and-learn framework; deliver data-backed adjustments.

🎯 Requirements

• 8-10+ years in customer marketing or growth roles in high-growth B2B tech with team leadership.
• Own marketing function end-to-end: strategy, execution, reporting, budget.
• Hands-on with customer engagement platforms like Customer.io or Marketo; governance/QA.
• Analytical mindset; pull data from Salesforce, Looker, Hex, Excel/Sheets.
• Excellent written and verbal communication; translate strategy to teams and senior leaders.
• Bonus: SMB B2B marketing motions.

🎁 Benefits

• Best-in-class benefits tailored to each country we operate in.
• Healthcare, dental, mental health support.
• Parental planning resources.
• Retirement savings options.
• Generous paid time off.