Senior Manager, Demand Generation

📋 Description

• Build and manage 12twenty's demand generation strategy in support of company pipeline and revenue
• Translate quarterly and annual growth priorities into integrated campaigns with clear audiences
• Own paid demand strategy, including planning, budgeting, testing, optimization, and performance
• Expand and optimize our account-based and audience-specific programs for priority segments and
• Build campaigns that bring together paid media, content, webinars and events, nurture, retargeting
• Partner closely with Marketing Operations and Sales to understand lead quality, opportunity

🎯 Requirements

• Strong candidates will have experience building and running demand generation programs in a B2B
• The right person will understand the economics of the funnel. Pipeline, conversion rates
• Paid media experience is important, but the role requires a broader view of demand generation than
• Experience bringing multiple channels together into integrated programs is valuable, along with a
• Comfort working with the systems behind the work is also important. Experience with platforms such
• The strongest candidates will be analytical without becoming overly dependent on perfect data. Some

🎁 Benefits

• Competitive salary
• Generous PTO policy
• Full benefits, including 401(k)
• Regular team happy hours and activities
• Remote work flexibility
• Equity