Senior Manager, Demand Marketing

📋 Description

• Develop and execute multi-channel marketing plans that align directly with US Major Accounts sales
• Partner closely with enterprise sales leaders, account executives, and Business Development Rep
• Direct enterprise-focused digital marketing strategy working with our Digital Marketing team—ie.
• 1:1 ABM strategies opportunistically for our strategic accounts segment within Majors.
• Lead the strategy, budget, vendor management, and execution for high-touch field programs
• Coordinate with the Partner Marketing team to align efforts as required for co-marketing

🎯 Requirements

• Minimum 10 years in enterprise B2B field marketing, demand generation, or account-based marketing
• Location Requirement: Remote - NYC, Atlanta, Austin, SF/Bay Area recommended
• Proven track record supporting sales teams focused on Global 2000 / Fortune 1000 enterprise
• Omnichannel Digital & Campaign Expertise: Experience across full-funnel digital strategy, paid
• Tech Stack & ABM Proficiency: Advanced skills with enterprise CRM (Salesforce), analytics
• Thorough knowledge and understanding of enterprise lead-management processes, revenue attribution

🎁 Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits