Senior Manager, Digital Acquisition & Paid Media Strategy

📋 Description

• Lead, develop, set objectives and work plans for paid media strategists and stakeholders executing
• Provide strategic channel consulting to senior stakeholders across campaigns and initiatives.
• Drive end-to-end digital campaign strategy and execution across Paid Social, Search, Display, and
• Own and assure adherence to the paid media and activation budget, forecasting, work plans, and
• Partner with brand and stakeholder teams to activate and amplify sponsorships, events, and
• Identify and scale high-impact external ecosystems (publishers, platforms, industry partnerships)

🎯 Requirements

• Minimum 12+ years of experience leading integrated marketing programs that connect paid media
• 3–5+ years leading and developing high-performing teams, including developing other managers and
• 6+ years of experience working in or adjacent to healthcare, life sciences, or other regulated
• Expertise in crafting playbooks and paid digital media strategies to accelerate global growth.
• Fluency across paid digital media platforms including LinkedIn, Meta, TikTok, X, and Google Ads and
• Thorough knowledge of platform mechanics, campaign structure, custom audiences, placement and

🎁 Benefits

• Market-competitive compensation packages, inclusive of base pay, incentives, benefits, and equity.
• Equal Opportunity Employer.
• Reasonable accommodations for qualified individuals with disabilities.