Senior Manager, Digital Content Strategy

📋 Description

• Own the strategic framework for how ServiceNow tells its story across digital experiences
• Translate business priorities, product strategy, and buying-group journeys into narrative
• Ensure every experience reinforces a coherent story while adapting to different audiences, buying
• Develop content strategies that balance customer needs, business objectives, search behavior, and
• Define structured content models that improve discoverability across traditional search, AI-powered
• Develop approaches that make content modular, reusable, and optimized for both humans and machines

🎯 Requirements

• 10+ years leading digital content strategy, experience strategy, enterprise content programs, or
• Deep experience developing content strategies for enterprise websites and digital experience
• Demonstrated success creating content governance, editorial standards, content models, taxonomy
• Strong editorial instincts with proven ability to improve clarity, simplify complex topics, and
• Experience partnering across Product Marketing, Brand, UX, Design, SEO, Analytics, and Engineering
• Expertise using SEO, behavioral analytics, customer research, and market insights to shape content