Senior Manager, Digital Demand Generation, Security

📋 Description

• Lead paid digital strategy and execution for the Security business across search, social
• Own digital sponsorships and programs with industry publications, associations and other third
• Manage digital media investment and continuously reallocate budget based on performance and
• Build the digital components of integrated Security campaigns, translating campaign strategy into
• Lead digital activation across 1:1, 1:few and 1:many account-based programs.
• Develop and execute webinars and other virtual programs when they are the right vehicle for the

🎯 Requirements

• A strong track record of creating B2B pipeline through digital demand generation, preferably in
• Deep knowledge of paid digital media and ability to determine the right channel mix based on
• Experience owning meaningful media budgets and making investment decisions based on downstream
• Strong analytical skills and ability to independently work with campaign, funnel, opportunity and
• Experience optimizing beyond clicks, form fills and MQLs to qualified opportunities, pipeline and
• Experience building integrated campaigns across multiple channels and stages of the buyer journey.