Senior Manager, Growth Marketing

📋 Description

• Own the growth marketing funnel for some of SmartBear’s highest grossing products.
• Lead a team of individual contributors that manage each product's funnel, be accountable to core
• Partner with Finance to set product level targets during the annual planning process, and work
• Work cross-functionally with product marketing, digital marketing, creative, and brand to drive the
• Lead and develop your direct reports who own the growth funnel for each product, setting goals and
• Review what marketing is generating, how it converts, and the quality of leads, and recommend the

🎯 Requirements

• Experience leading a team across a growth or demand marketing function, including setting goals and
• Deep understanding of the digital growth funnel, including SEO, paid search, conversion rate
• Experience setting targets and budgets with Finance and Sales leadership, and tying marketing
• Strong analytical skills, with the ability to build a business case for spend and use data to find
• Hands-on experience with Marketo, HubSpot, or Salesforce, and comfort building your own reports.
• Builds AI into repeatable workflows for funnel analysis, trend detection, and product reporting

🎁 Benefits

• You can grow your career at every level.
• We invest in your success as well as the spaces where our teams come together to work, collaborate
• We love celebrating our SmartBears; we even encourage our crew to take their birthdays off.
• We are guided by a People and Culture organization — an important distinction for us. We think
• We celebrate our differences in experiences, viewpoints, and identities because we know it leads to
• Transparent compensation, including a base salary range and performance-based bonuses.