Senior Manager, Integrated Marketing

📋 Description

• Develop integrated marketing strategies for approved growth opportunities, defining target
• Partner with Sales, Customer Success, Product, Product Marketing, and business leaders to assess
• Recommend campaign priorities, investment levels, and resource allocation to marketing leadership
• Translate business objectives, customer insights, market intelligence, competitive context, and
• Collaborate with Product and Product Marketing teams to develop clear, relevant positioning and
• Coordinate cross-functional campaign planning and execution through shared marketing resources

🎯 Requirements

• A bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent
• Typically 7 or more years of progressive B2B marketing experience, including ownership of
• Demonstrated ability to translate broad business opportunities, evolving priorities, and incomplete
• Strong experience developing integrated marketing programs that generate qualified demand, engage
• Proven ability to lead complex cross-functional initiatives, coordinate shared resources, and
• Strong commercial and analytical judgment, including the ability to interpret CRM data and

🎁 Benefits

• Annual salary range: CAD $105,000–$134,700.
• Flexible working environment.
• Volunteer time off.
• Access to LinkedIn Learning for professional development and continued learning.
• Employee Assistance Program (EAP) resources.
• Opportunity to contribute to strategic B2B marketing initiatives that connect customer