Senior Manager, Integrated Marketing

📋 Description

• Develop integrated marketing strategies that define target audiences, customer needs, relevant
• Partner with Sales, Customer Success, Product, Product Marketing, and business leaders to assess
• Create campaign briefs and narratives using customer insight, market intelligence, competitive
• Guide cross-functional planning and delivery, aligning shared teams on scope, responsibilities
• Develop budget recommendations and track program spending, making tradeoffs clear when needs exceed
• Evaluate performance with campaign and channel partners and recommend what to improve, expand, or

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent practical
• Progressive B2B marketing experience, typically 7+ years, including ownership of integrated
• Ability to translate broad business opportunities and incomplete inputs into focused audience
• Experience leading complex cross-functional initiatives and influencing senior stakeholders without
• Strong commercial and analytical judgment, including experience using CRM and marketing performance
• Experience planning and tracking marketing budgets.

🎁 Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)