Senior Manager, Lifecycle Marketing

📋 Description

• Assist with building strategies encouraging high-value engagement behaviors and retaining new
• Lead strategy across onboarding and engagement, using Braze and Salesforce Marketing Cloud to
• Design and implement a comprehensive strategy to engage and retain new subscribers during their
• Map high-value early behaviors and guide users to take those actions through personalized journeys
• Drive the development of journeys in Braze, using capabilities like push, in-app messages, and
• Use Braze's advanced orchestration capabilities to develop sophisticated automations and testing

🎯 Requirements

• Bachelor's or Master's degree in Marketing, Business, or a related field.
• 5+ years of experience in CRM, Lifecycle Marketing, or Retention with strong exposure to early
• 5+ years of experience in direct-to-consumer business.
• Experience building strategies in improving retention and behavioral engagement.
• Experience with Braze and/or Salesforce Marketing Cloud (or comparable orchestration platforms)
• Expertise in transforming complex data into strategic insights that guide impactful decisions.

🎁 Benefits

• This role is eligible to participate in health and welfare benefits.