Senior Manager, Lifecycle Marketing

📋 Description

• Own the end-to-end Saver lifecycle strategy, from new Saver onboarding and first redemption through
• Design, build, and continuously optimize always-on journeys in Braze across email, push, and in-app
• Develop a segmentation and personalization framework that delivers the right message to the right
• Identify key drop-off points across the Saver journey and use data to design interventions that
• Lead lifecycle strategy and execution for bonus and rewards programs, including evergreen bonuses
• Partner with Finance, Analytics, and Marketing Operations to plan, manage, and optimize lifecycle

🎯 Requirements

• 7–10 years of consumer marketing experience, with at least 4 years focused on lifecycle, CRM, or
• 2+ years of experience managing and developing a team of marketers
• Proven track record building and scaling lifecycle programs that measurably improved activation
• Hands-on expertise with Braze or similar customer engagement platforms (e.g., Iterable, Salesforce
• Experience managing incentive, bonus, loyalty, or rewards programs and their associated budgets
• Data-driven mindset with the ability to define KPIs, design experiments, interpret results, and

🎁 Benefits

• Competitive pay
• Flexible time off
• Benefits package (including medical, dental, vision)
• Employee Stock Purchase Program
• 401k match
• Denver office perks include paid parking, snacks, and occasional meals