Senior Manager, Lifecycle Marketing

📋 Description

• Build and manage lifecycle programs across conversion, onboarding, activation, adoption, retention
• Design customer journeys that align messaging, offers, channels and timing to customer needs and
• Translate key lifecycle moments and customer signals into triggers, segments and journey logic
• Launch segmented, behavior-based programs that improve engagement, product usage, retention and
• Work with Product Marketing, Customer Success, Sales, Revenue Operations and Analytics to plan
• Run lifecycle-driven cross-sell programs end to end, including audience selection, journey build

🎯 Requirements

• 10+ years of experience in lifecycle marketing, customer marketing, growth marketing, CRM
• 2+ years of experience managing people or leading lifecycle, CRM or marketing automation programs
• Hands-on experience running cross-sell, expansion, upsell or customer growth programs with
• Strong technical skills in marketing automation, journey orchestration, segmentation, campaign
• Advanced, hands-on proficiency in Marketo or a similar platform
• Experience building complex automated journeys using behavioral triggers, customer attributes

🎁 Benefits

• Competitive compensation and benefits programs that help to attract, retain, and motivate the best
• Total rewards package goes beyond great earnings potential and provides the means to a healthy