Senior Manager, Lifecycle Marketing

📋 Description

• Manage lifecycle programs for multiple enterprise clients.
• Develop customer journeys for acquisition, engagement, retention, reactivation.
• Lead client communications with data-driven lifecycle recommendations.
• Lead regular reporting and campaign reviews with clients.
• Improve lifecycle performance via segmentation, automation, personalization, testing.
• Design and optimize omnichannel lifecycle programs: email, SMS, push, loyalty.

🎯 Requirements

• 4+ years in lifecycle marketing with SFMC, Pardot, Marketo, Klaviyo, Attentive.
• Experience executing lifecycle programs across multiple journey stages.
• Strong segmentation, personalization, retention, and loyalty strategies.
• Excellent verbal and written communication with proactive mindset.
• Experience driving engagement, retention, and revenue growth.
• Experience managing client relationships and presenting performance.
• Experience with web analytics (GA4) and setting up UTM tracking.

🎁 Benefits

• Remote-first culture
• Unlimited PTO
• Extended Winter break
• Flexible schedules
• 100% paid parental leave
• Medical, Dental, Vision, Life, Pet Insurance