Senior Manager, Marketing Analytics

📋 Description

• Lead visualization and reporting infrastructure across growth marketing, translating complex data
• Lead pipeline attribution, ROI, CAC, LTV, and Ad spend distribution analyses to inform investment
• Evolve attribution modeling and performance measurement frameworks, using AI and machine learning
• Apply AI-powered tools and predictive modeling to surface proactive insights, identify trends, and
• Empower experimentation programs with thorough data-driven insights, including A/B testing and lift
• Partner with RevOps, Business Intelligence and Marketing Operations teams to use Salesforce

🎯 Requirements

• 5+ years of experience in marketing analytics, growth analytics, or a related field
• Deep expertise in growth marketing measurement methodologies across the funnel
• Hands-on experience with Salesforce CRM and marketing data pipelines
• Familiarity with AI and machine learning concepts as applied to marketing analytics, such as
• Strong proficiency in data visualization tools (e.g., Tableau, Looker, or similar)
• Experience with attribution modeling, media mix modeling, and/or incrementality testing

🎁 Benefits

• The opportunity to build in a fast-paced start-up environment with experienced industry leaders
• A learning environment where you can dive deep into the latest technologies and make an impact. A
• Thrive in an environment where no matter what race, ethnicity, gender, origin, or culture they
• In-office collaboration for moments that matter is important to our culture, and we give managers
• Bi-weekly all-company meeting - business updates and ask me anything style discussion with our
• We come together for moments that matter which include team offsites, team bonding activities