Senior Manager, Marketing Analytics

📋 Description

• Own analytics and end-to-end measurement across all growth marketing functions, ensuring consistent
• Lead the visualization and reporting infrastructure across growth marketing, translating complex
• Lead pipeline attribution, ROI, CAC, LTV, and Ad spend distribution analyses to inform investment
• Evolve attribution modeling and performance measurement frameworks, using AI and machine learning
• Apply AI-powered tools and predictive modeling to surface proactive insights, identify trends, and
• Empower experimentation programs with thorough data-driven insights, including A/B testing and lift

🎯 Requirements

• 5+ years of experience in marketing analytics, growth analytics, or a related field
• Deep expertise in growth marketing measurement methodologies across the funnel
• Hands-on experience with Salesforce CRM and marketing data pipelines
• Familiarity with AI and machine learning concepts as applied to marketing analytics, such as
• Strong proficiency in data visualization tools (e.g., Tableau, Looker, or similar)
• Experience with attribution modeling, media mix modeling, and/or incrementality testing

🎁 Benefits

• Competitive benefits that cover physical and mental healthcare, retirement, family forming, and
• Employee giving match
• Generous wellness reimbursement and weekly onsite & virtual programming
• Industry-leading parental leave policies. Family planning benefits.
• Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events
• Competitive salary, bonuses, and equity