Senior Manager, Marketing Decision Science

📋 Description

• Lead and develop a team of 5 Decision Scientists and Marketing Analysts, owning their performance
• Own the end-to-end delivery of MDSA's paid marketing analytics workstreams: channel-level
• Lead the team's contribution to the unified marketing measurement framework - MMM, incrementality
• Drive re-goaling, rebasing, and scenario modeling exercises that directly inform how Instacart
• Serve as the primary analytical point of contact for senior marketing leadership and Finance —
• Define and drive the Marketing Decision Science roadmap in partnership with the Director

🎯 Requirements

• 8+ years in data science, analytics, or a quantitative function; 3+ years managing teams of
• Deep expertise in paid marketing measurement: incrementality testing, marketing mix modeling
• Strong SQL and data fluency; comfort working directly in data to validate and pressure-test team
• Proven ability to independently own senior cross-functional relationships and represent a data
• Track record of translating complex analyses into clear investment recommendations for
• Experience managing and developing Decision Scientists or Marketing Analysts with a high bar for

🎁 Benefits

• Flexible remote work policy
• Eligible for new hire equity grant and annual refresh grants
• Competitive compensation and benefits