Senior Manager, Paid Search & YouTube

📋 Description

• Own Google Ads portfolio: Search, Performance Max, Demand Gen, Shopping, YouTube.
• Hit CAC targets while protecting volume; align with Finance on unit economics.
• Own YouTube strategy across funnel; test reach vs Demand Gen mix.
• Manage Performance Max with asset groups, signals, and brand exclusions.
• Lead asset pipeline for paid search & YouTube with Brand/Creative.
• Maintain measurement: tagging, enhanced conversions, consent, exclusion lists.

🎯 Requirements

• 6+ years in performance marketing with hands-on Google Ads across Search, Performance Max, Demand Gen, YouTube.
• Proven ability to scale spend against CAC/ROAS targets with real examples.
• YouTube as reach and performance channel; lift studies.
• Google tag setup, enhanced conversions, customer match, exclusions.
• Comfort pulling numbers; SQL or BI tools a plus.
• Clear communicator; brief executives and write crisp performance recaps.

🎁 Benefits

• Time to Recharge: Flexible PTO to take breaks.
• Top-Notch Health Coverage: Medical, dental, vision.
• Wellness Perks: Free access to One Medical, Kindbody, and Talkspace.
• Dog-Friendly Office: Bring your pup to work.
• BarkBack Program: $500 annual dog charity donation.
• Free Fi Membership: Your pet benefits from Fi.