Develop global performance marketing strategy across paid search, social, programmatic
Localize frameworks with regional teams APAC/EMEA/NA
Define channel mix, investment models, and measurement tied to pipeline
Lead quarterly planning, budget forecasting, scenario modeling
Collaborate with execution team for campaign optimization
Own regional reporting and cadence across regions

🎯 Requirements

8+ years B2B or fintech performance marketing
Proven pipeline growth and efficiency metrics
Hands-on SFDC/Salesforce; building Looker tables
Expertise in paid search, paid social, display; ABM/demand gen
Strong analytical, attribution, and experimentation skills
Excellent communicator with executive leadership

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