Senior Manager, Performance Marketing (Mobile)

📋 Description

• Lead mobile new customer acquisition strategy across paid and organic channels, including Apple
• Own App Store Optimization (ASO) strategy and HCP’s presence across mobile app stores, using
• Act as the business owner for mobile measurement and attribution, partnering with Product
• Forecast and report on the mobile acquisition funnel, establishing key performance indicators and
• Manage mobile measurement and attribution platforms (i.e. Adjust, Branch) and guide their strategic
• Collaborate with Creative to develop and continuously test mobile-specific assets for paid and

🎯 Requirements

• 8+ years of experience in growth marketing, mobile marketing, or marketing operations
• Proven success scaling mobile user acquisition and engagement through paid channels
• Expertise in mobile measurement and tracking platforms (ex: branch, adjust) and fluent in the
• Analytical fluency in the full mobile acquisition funnel (cost per install, install to activation
• Experience launching, testing, and scaling new platforms
• Experience working with creative teams to create mobile first, customer insight driven assets at

🎁 Benefits

• Generous benefits program supporting medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements
• Healthcare insurance (medical, dental, vision, disability)
• Employee assistance program