Senior Manager, Product Marketing

📋 Description

• Own segmentation strategy for identity, affinity, and org groups.
• Run structured tests to validate PMF, liquidity, activation, and retention by segment.
• Build GTM motion for priority audiences: positioning, messaging, channels, activation, retention.
• Equip cross-functional teams with briefs for Growth, Social, PR, CRM, Partnerships, and Product.
• Provide creative direction; ensure messaging and assets align with strategy.
• Design and own the test roadmap; define hypotheses, metrics, and success criteria.

🎯 Requirements

• 10+ years in product marketing, growth marketing, or audience strategy.
• Proven track record of segment validation with structured tests and GTM.
• Analytical, research-forward; isolate variables and measure signal.
• Sharp positioning instincts; translate truth into cross-channel messaging.
• Cross-functional operator; collaborate with Product, Growth, and Data.
• Scrappy and self-directed; work with limited budget.

🎁 Benefits

• Comprehensive health benefits
• Flexible time off plus 12 paid holidays per year
• 21 credits per year to stay in Kindred homes
• $4,000 annual travel stipend
• Remote-first with HQ in San Francisco
• Regular team offsites