Senior Manager, Product Marketing – CRM for Banking

📋 Description

• Own the product narrative for CRM for Banking. Develop messaging for Banking CRM across AI, data
• Drive release cycles from product to market. Translate new banking capabilities into market-ready
• Create messaging that powers banking sales across multiple stakeholder groups.
• Support active banking sales cycles with expert positioning and competitive clarity.
• Translate the competitive landscape into clear differentiation; use AI-powered research to stay

🎯 Requirements

• 7+ years in B2B product marketing or industry marketing with banking exposure.
• Proven product marketing craft: positioning, messaging, launches, sales enablement, competitive
• Real familiarity with banking operations and regulatory controls; experience across onboarding
• Experience partnering with product, sales, and GTM teams to drive pipeline and adoption; track
• Ability to simplify AI-native platforms, data models, workflows, and integrations for executive
• AI-centric mindset; ability to weave AI into research, drafting, and content creation.

🎁 Benefits

• Base pay range: $165,500 - $289,600 with equity where applicable; incentives and benefits.
• Health plans, 401(k) with match, ESPP, donations matching, flexible time away, family leave
• Compensation varies by geographic location; comprehensive benefits vary by location.