Senior Manager, Product Marketing – CRM for Banking

📋 Description

• Own CRM for Banking product narrative and messaging across AI, data, case management, workflow
• Drive release cycles from product to market with launches that move pipeline.
• Create compelling positioning for Banking CRM across retail, commercial, cards, payments, and more.
• Support active banking sales cycles with expert positioning and strategic briefings.
• Translate banking tech and AI-enabled capabilities into clear buyer value.

🎯 Requirements

• 7+ years in B2B product marketing with banking/financial services exposure.
• Proven product marketing craft: positioning, messaging, launches, sales enablement, competitive
• Strong banking knowledge: KYC/KYB, disputes, fraud, onboarding, servicing, payments, cards, loans
• Track record of partnering with product/sales/solutions teams to drive pipeline and adoption.
• Ability to translate complex banking tech into concise executive narratives; AI-focused mindset.
• Cross-functional influence and ability to lead in AI-driven workflows.

🎁 Benefits

• Base pay $165,000 - $289,600 with equity where applicable; incentives and benefits vary by location.
• Health plans, 401(k) with company match, ESPP, donations matching, flexible time away, family leave.
• Work persona flexibility and global, distributed work options.