Senior Manager, Programmatic B2B

📋 Description

• Lead B2B programmatic strategy aligned to client goals.
• Connect programmatic impact to CRM and pipeline metrics.
• Manage display, video, native, and ABM programmatic campaigns.
• Collaborate with Bombora, 6sense, LiveRamp, LinkedIn, Demandbase.
• Support new business with insights, case studies, and recommendations.
• Partner with paid social, search, and content teams for full-funnel programs.

🎯 Requirements

• 3–5 years managing programmatic campaigns, ideally B2B/enterprise in agency or DSP environment.
• Strong understanding of B2B buying journeys, ABM, lead scoring, funnel optimization.
• Experience with DSPs (The Trade Desk, DV360, StackAdapt), CM360, DMPs, and CRM integrations.
• Ability to analyze programmatic performance and tie metrics to business outcomes.
• Knowledge of B2B analytics and martech (Google Analytics, 6sense, Bombora, Demandbase).
• Strong communication to translate technical concepts into actionable client insights.

🎁 Benefits

• Remote-first culture
• Unlimited PTO
• Extended Winter break
• Flexible schedules
• Work from anywhere options
• 100% paid parental leave