Senior Marketing Demand Manager

📋 Description

• Own and optimize paid demand gen across Meta, Google (Search/PMax), and LinkedIn — budgeting
• Own organic growth: SEO strategy, content optimization, and site architecture to grow non-paid
• Drive Answer Engine Optimization (AEO/GEO) — structuring content to surface in AI search and LLM
• Build and send nurture and lifecycle campaigns in HubSpot (workflows, segmentation, email creation)
• Make ongoing website updates — landing pages, copy, conversion optimization — using our CMS
• Stand up and iterate on reporting across ad platforms, HubSpot, and Salesforce to tie spend to

🎯 Requirements

• 5–8 years in growth / demand gen, ideally B2B SaaS
• Proven hands-on performance marketing across Meta, Google, and LinkedIn
• Hands-on SEO experience (technical + content); familiarity with tools like Semrush or Ahrefs
• Understanding of how AI search surfaces content and how to optimize for it (AEO/GEO)
• Strong HubSpot skills (email builds, workflows, segmentation); Salesforce familiarity a plus
• Comfort making website edits (CMS; basic HTML/CSS a bonus)

🎁 Benefits

• Full-Time Employee Benefits: 100% covered medical, dental, and vision; FSA/HSA options; free
• Flexible paid vacation and sick/mental health time
• Stock options for all full-time employees
• 12 weeks of 100% paid parental leave
• Quarterly learning budget for development
• Mentorship from experienced tech startup leaders