Senior Marketing Lead

📋 Description

• Own DAKboard's marketing strategy end to end: plan it, build it, run it, and measure it, channel by
• Build out and automate DAKboard's channels: email, landing pages and conversion rate optimization
• Manage and quality-check the work of part-time contractors across these channels
• Set up, manage, and scale a growing set of AI agents and tools to cover research, content
• Partner closely with DAKboard's CEO on priorities, budget, and testing new channels
• Write and speak in a way that genuinely resonates with DAKboard's core audience: busy US families

🎯 Requirements

• You think in systems, not just channels, and can look at DAKboard's marketing as a whole to figure
• Delegation comes naturally to you. You can scope a project clearly, hand it off to a contractor, an
• You're organized and self-driven, the kind of person who follows through without anyone chasing
• You already use AI tools and agents every day in your own marketing work, for research, content
• You've marketed a B2C SaaS or subscription product before, ideally with ownership across more than
• You're a fast learner. saas.group's central marketing team already has hands-on experience across

🎁 Benefits

• Ultimate flexibility: We're 100% remote.
• Freedom and autonomy: We're a high-trust team, and you'll be given lots of flexibility to solve
• Minimum bureaucracy: We don't like to get bogged down with meetings and red tape. We like to be
• Small & friendly team: We help each other out, have fun, and joke around.
• Our network: We are a community of entrepreneurial SaaS professionals that regularly exchange
• Flexible time off: We want you to recharge your batteries when needed.