Senior Marketing Manager

📋 Description

• Develop and execute the market marketing strategy and enrollment plans for each program intake
• Localize broader marketing strategies to reflect the needs, behaviors, culture, and preferences of
• Own the complete applicant funnel from lead generation through enrollment, identifying
• Plan, launch, optimize, and measure multi-channel growth campaigns, remaining hands-on with
• Expand digital reach through content, social media, video, influencer activity, learner-generated
• Build and strengthen a trusted local brand, setting creative direction across visual identity

🎯 Requirements

• 6–8+ years of B2C marketing experience, or equivalent expertise, with a demonstrated history of
• Proven experience as a hands-on marketing operator who can independently plan and execute digital
• Experience working in a startup, entrepreneurial, or similarly fast-paced environment, with a
• Strong knowledge of performance marketing, marketing technology, analytics, and data-driven
• Experience building brands and directing creative work, including briefing designers, copywriters
• Deep understanding of the 18–30 demographic in Egypt, including youth culture, social media

🎁 Benefits

• Full-time hybrid role with a collaborative working environment.
• Opportunity to take significant ownership of marketing strategy, acquisition, brand building, and
• Work on initiatives that expand access to technology education and support career development for
• Exposure to an international organization and collaboration with colleagues and stakeholders across
• Opportunity to lead and develop a marketing team while working with agencies, contractors, and
• A fast-paced, entrepreneurial environment that encourages initiative, experimentation, and