Senior Marketing Manager, ABM

📋 Description

• Build and manage the entire cold email engine. Take a hands-on approach to grading, tiering, and
• Tie everything together. Define what success looks like and track cross-channel performance to
• Build the targeting and messaging systems that power ABM efforts for both cold outbounding and
• Act as the final filter on messaging, ensuring it will resonate and provide direction if output
• Partner closely with Field Marketing Manager to identify highest-impact events, supplying targeted

🎯 Requirements

• Proven experience in B2B marketing, specifically building Account-Based Marketing, Outbound, or
• Passionate about building automated workflows and constantly running A/B tests on messaging and
• Hands-on experience with cold email and data platforms (e.g., Lemlist, Apollo, Clay, Outreach).
• Comfortable working inside CRM systems like HubSpot and Salesforce. Able to solve system
• Experience in fintech or banking is a massive plus.
• Adhere to all company security policies and data handling procedures.

🎁 Benefits

• Comprehensive medical, dental, and vision coverage, with 100% employer-paid premiums for employees
• Company HSA, FSA, Dependent Care FSA and commuter benefits.
• Employer-paid life and disability insurance.
• 11 observed holidays and PTO plan.
• Up to 12 weeks of paid family leave.
• Continuing education reimbursement.