Senior Marketing Manager, Brand Strategy

📋 Description

• Close the gap between what Coinbase promises and what customers experience by helping the brand
• Author creative GTM strategies for product and partner initiatives, working closely with Product
• Work with product marketers and partnership marketers to drive strategy upstream into products and

🎯 Requirements

• Experience setting brand and product strategy either internally at companies or at agencies.
• Experience in shaping go to market strategy.
• Experience in delivering a brand across an organization, not just inside the marketing org.
• Strong persuasive writing skills, comfortable in partnering with Insights to shape and design
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs
• Demonstrates the ability to responsibly use generative AI tools and copilots (e.g., LibreChat

🎁 Benefits

• Equity and bonus eligibility
• Medical, dental, vision, 401(k)