Senior Marketing Manager, Growth

📋 Description

• Lead lifecycle marketing for Cricut machines (Maker, Explore, Joy).
• Build Braze journeys for onboarding, inspiration, education, and reactivation.
• Become an expert in Cricut machines, Design Space, materials, and workflows.
• Use email, push, SMS, in-app messaging, banners, and pop-ups to drive engagement.
• Partner across creative, product, engineering, international, data, and marketing.
• Document roadmaps, calendars, briefs, tests, learnings, and updates.

🎯 Requirements

• 7+ years in lifecycle, CRM, retention, or growth marketing.
• Experience with consumer apps, connected hardware, creative platforms, or subscriptions.
• Hands-on experience building multi-channel owned and paid campaigns.
• Experience with Braze or a similar engagement platform.
• Strong analytical skills and ability to turn data into action.
• Experience with segmentation, personalization, triggers, automation, testing, and measurement.

🎁 Benefits

• Join a fast-growing team undergoing transformation.
• Cricut is an equal opportunity employer.
• Cricut participates in E-Verify.
• Submit your resume with portfolio links when applying.