Senior Marketing Operations Analyst

📋 Description

• Design and build an AI-ready data foundation for marketing and GTM: governed dbt models and a
• Prioritize foundation domains in partnership with RevOps and IT — starting with marketing
• Build validation and testing frameworks (data tests, reconciliation checks, and accuracy evaluation
• Partner with Marketing Operations and IT to deploy and improve AI tools (e.g., Claude, BI-native AI
• Own the marketing data architecture end to end: source-system connectors, ingestion into Snowflake
• Build and maintain reliable pipelines (e.g., Salesforce, Marketo, Marketo Measure/Bizible, ABM

🎯 Requirements

• 5+ years of experience in GTM, marketing, or revenue operations analytics, or business
• Advanced SQL and hands-on experience with Snowflake or a comparable cloud data warehouse (e.g.
• Hands-on dbt experience building production-grade, tested, documented models.
• Experience building or governing a semantic or metrics layer (e.g., dbt Semantic Layer, LookML
• Experience with ELT and orchestration tooling (e.g., Fivetran, Airflow, or similar).
• Deep working knowledge of Salesforce data structures (leads, contacts, accounts, opportunities

🎁 Benefits

• The above salary range represents Smarsh's good faith and reasonable estimate of the range of
• The salary for this role will be set based on a variety of factors, including but not limited to
• Local cost of living assessments are done for each new hire at the time of offer.