Senior Marketing Operations Manager (Hybrid)

📋 Description

• Own Homebase marketing tech stack (CDP, automation, ad-tech, tags, analytics)
• Maintain stack reliability and data accuracy; monitor ad integrations
• Implement marketing tags for new channels and partners
• Co-own GTM data quality with RevOps; document configurations
• Partner with RevOps to integrate data into Salesforce and ensure event flow
• Support lifecycle automation and campaign workflows to speed time to market

🎯 Requirements

• 5–8 years in Marketing Operations or Marketing Technology
• Hands-on admin experience with Iterable, HubSpot, Marketo
• Experience with CDP tools (Amplitude CDP, Segment), Salesforce, and data integrations
• Knowledge of pixels, tags, UTM tracking, and ad platform integrations
• Exposure to web behavior analytics (Hotjar) and AI-search tools (Profound) is a plus
• Ability to map end-to-end marketing data flows and lead cross-functional alignment

🎁 Benefits

• Ownership: Stock options + 401(k) with 4% match (US) and TFSA/RRSP with 4% match (Canada)
• Health: Medical, dental, and vision coverage; FSA options
• Paid time off: Flexible PTO + holidays + focus periods
• AI tools: Access to paid AI tools for builders
• Parental leave: Up to 12 weeks paid (US) / EI top-up (Canada)
• Hybrid rhythm: Tuesday and Wednesday in-office days to move faster as a team