Senior Marketing Operations Manager (USA)

📋 Description

• Design and run foundational marketing systems powering go-to-market
• Focus on inbound funnel: lead capture, intake, production, reporting
• Build AI infra with Marketo, Salesforce, Clay, Claude CoWork
• Set operating standards for Demand Gen, Field Marketing, and BDRs
• Partner with senior GTM leaders on priorities and measurement
• Drive AI-enabled campaigns and data quality across the GTM stack

🎯 Requirements

• 7+ years in Marketing Operations or Revenue Ops in B2B SaaS
• Admin-level Marketing Automation experience (Marketo preferred) and Salesforce
• Built GTM AI workflows end-to-end
• Own measurement infra: attribution, UTMs, workflow for campaigns
• Lifecycle automation for B2B funnels: scoring, segmentation, nurture, BDR handoff
• Experience with IPaaS/workflow tools (Workato, Tray.io, Zapier)

🎁 Benefits

• Impact: connect marketing investment to pipeline and revenue
• Scope: own GTM domain end-to-end and set standards
• AI Leadership: lead AI adoption across campaigns, enrichment, reporting
• Partnership: collaborate with senior GTM leaders on roadmap
• Growth: expand influence across martech, funnel, and AI ops
• Culture: remote-first culture with autonomy and impact