Senior Marketing Science Analyst (m/f/d)

📋 Description

• You analyze performance data to model elasticity curves, marginal ROI, and optimal bidding
• You design and run structured experiments on bidding strategies, pricing interactions, and keyword
• You use SQL and BI tools to surface inefficiencies, uncover growth opportunities, and monitor
• You build and maintain Python-based pipelines using the Google Ads API and SA360 API to automate
• You develop dashboards exposing spend efficiency, incremental contribution, and market elasticity
• You act as the analytical bridge between SEA, Data Science, Pricing, and Platform Engineering

🎯 Requirements

• Experience in analytics, data science, or quantitative marketing in tech/e-commerce/mobility
• Proficient in SQL and BI tools (Tableau, Power BI, Looker); comfortable with Python for data
• Solid understanding of digital auction mechanics, Smart Bidding, value-based bidding, LTV/CAC
• Hands-on with Google Ads API or SA360 API; familiarity with data warehouses (BigQuery, Redshift
• Mindset: AI tooling awareness (Claude Code, GitHub Copilot) to accelerate work and curiosity to
• Proactive, data-driven communicator who translates complex findings into actionable recommendations

🎁 Benefits

• The SIXT Lisbon Experience with hybrid work days and international environment.
• Access to AI tools like Claude by Anthropic and SIXTgpt, with a focus on building knowledge and
• Time Off & Wellbeing: 28 vacation days, birthday day off, volunteer day, private health
• Everyday & Employee Perks: Coverflex allowance, daily meal allowance, exclusive SIXT rates for