Senior Marketing Specialist

📋 Description

• Develop and execute marketing strategies for B2B SaaS and CRM audiences.
• Drive brand awareness and demand generation for healthcare-focused AI and CRM solutions.
• Leverage insights from the Patient Service Maturity Model to align campaigns with customer pain points and needs.
• Marketing Strategy Execution: Implement multi-channel marketing campaigns to drive engagement, lead generation, and pipeline growth.
• Develop account-based marketing (ABM) initiatives targeting high-value accounts.
• Lead demand generation efforts to grow marketing-qualified leads (MQLs) by 100% in the first year.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in B2B SaaS, CRM marketing, or related fields.
• Proven expertise in demand generation, lead scoring, ABM, and persona targeting.
• Proficiency with HubSpot, Google Analytics, and email marketing platforms.
• Experience with Salesforce, Zoho CRM, or similar tools for high-ticket sales campaigns.
• Strong knowledge of SEO, CRO, and analytics-driven marketing.

🎁 Benefits

• Fully remote, flexible work environment with a collaborative culture.
• Opportunity to drive measurable impact in a high-growth, mission-driven org.
• Work with AI-driven CRM solutions transforming healthcare.