Senior Marketing Technology Manager

📋 Description

• Own GTM tagging, tracking, and pixels across paid channels.
• Design browser/server measurement; implement Conversion API and CDP data syncs.
• Lead MarTech initiatives across tracking architecture, CDP integrations, and consent signals.
• Build AI-enabled workflows for segmentation, personalization, and marketing ops with governance.
• Evaluate emerging AI tools and model orchestration (MCP); propose scalable solutions.
• Create Privacy Impact Assessments and data-flow docs with Legal and Privacy.

🎯 Requirements

• GTM, GA, pixel strategy, server-side tagging, and data layer design.
• Proven ability to lead cross-functional MarTech/analytics initiatives.
• Strong SQL, analytics tooling, and data troubleshooting skills.
• Experience drafting Privacy Impact Assessments and data-flow docs.
• Adaptive use of AI in workflows with human oversight.
• Builder’s mindset to automate, simplify, and scale processes.

🎁 Benefits

• Competitive benefits via our partner during the hub setup.
• Potential transition to Upwork employment with benefits after hub opens.
• Access to Upwork resources, culture, and growth opportunities.
• Diversity, inclusion, and equitable workforce commitments.