Senior Media Analyst at AIP Connect (~$92k/year)

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Analyze media performance across Programmatic, Display, Video, Paid Social, and Paid Search
Develop measurement frameworks and standardized KPIs to evaluate digital marketing performance.
Translate business and marketing objectives into measurable media strategies and actionable
Bring together data from internal data warehouses, vendor and partner platforms, campaign briefs
Analyze cross-channel campaign performance across media, social, email, site, and creative.
Identify trends, opportunities, and potential causes of performance changes to inform optimization

5+ years of experience in media analytics, performance marketing, marketing analytics, or a related
Bachelor’s degree in Business, Marketing, Mathematics, Computer Science, Information Technology
Strong understanding of digital media KPIs, including CPM, CPC, CPV, CPA, CTR, and related
Demonstrated experience applying statistical analysis to datasets, interpreting results, and
Strong SQL skills.
Experience with Power BI, Domo, Looker, Tableau, or similar business intelligence and data

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