Senior Media Analytics & Insights Analyst

📋 Description

• Execute campaign strategy, audience creation, launch, optimization, and reporting across channels.
• Analyze campaign performance and translate data into actionable recommendations.
• Collaborate across teams and work with large datasets.
• Support test-and-learn initiatives with hypothesis development and analysis.
• Develop measurement frameworks and KPI structures for campaigns.
• Deliver clear insights to optimize media investments.

🎯 Requirements

• Strong experience analyzing campaign performance across multiple digital media channels.
• Solid understanding of media metrics, campaign structures, optimization levers, and reporting methodologies.
• Experience with SQL and Python for analysis, data preparation, automation, and insight generation.
• Experience building reports, dashboards, and performance analyses that support business decisions.
• Familiarity with GA4/Adobe Analytics and platforms like Google Ads, DV360, CM360, Meta Ads Manager, LinkedIn Ads, Amazon Ads.
• Proficiency in data visualization tools such as Tableau, Power BI, Looker.

🎁 Benefits

• AWS, Databricks, Snowflake certifications available.
• AI learning paths and Udemy Business access.
• English lessons for professional communication.
• Mentoring and career development programs.
• Flexible working options.