Senior Media Planner (B2B Strategy)

📋 Description

• Building and stewarding paid media plans across Paid Search, Paid Social (LinkedIn, Meta), and
• Analyzing performance data to guide cross-channel budget allocation across the funnel, from
• Developing recommendations on media mix, audience and account targeting, creative strategy, KPIs
• Conducting audience, competitive, and market research using tools such as 6sense or Demandbase
• Partnering with activation, creative, and analytics teams to keep strategy and execution aligned
• Working with client marketing, sales, and RevOps teams on ICP definition, target account lists, and

🎯 Requirements

• 3-5 years of experience in paid media planning, paid media management, or digital strategy in an
• Multi-channel experience across Paid Search, Paid Social, and/or Programmatic platforms including
• Demonstrated experience developing, optimizing, analyzing, and reporting on paid campaigns across
• Strong understanding of full-funnel media planning, audience strategy, and performance measurement
• Experience partnering with analytics teams on tracking, reporting frameworks, and dashboards
• Familiarity with attribution methodologies and measurement frameworks

🎁 Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave