Senior Member Marketing Manager

📋 Description

• Lead strategy, development, and execution of member marketing initiatives to support client
• Develop and evolve member marketing strategies aligned with client goals, market trends, and member
• Analyze healthcare, benefits, and B2B2C marketing trends and engagement patterns to identify
• Translate insights into actionable recommendations, messaging, and engagement journeys.
• Create strategic materials for internal teams and clients (playbooks, presentations, guidance docs).
• Collaborate with Product, Client Success, Implementation, Marketing, Legal, and Operations to

🎯 Requirements

• 5+ years in marketing communications, member marketing, customer engagement, lifecycle marketing
• Experience developing and executing B2B2C marketing or communication programs.
• Experience working directly with clients or external stakeholders in a consultative role.
• Ability to translate objectives and insights into marketing strategies and execution plans.
• Excellent written and verbal communication; ability to create strategic documents and client-facing
• Strong project management with timelines, priorities, workflows, and stakeholder management.

🎁 Benefits

• Competitive base salary and incentive compensation opportunities.
• Health, dental, and vision coverage with healthcare navigation services.
• Life insurance, legal/identity protection, employee assistance programs, and virtual healthcare.
• 401(k) with employer matching and full vesting from day one.
• Paid time off, holidays, parental leave, volunteer days, wellness benefits.
• Tuition reimbursement and continuing education opportunities; leadership development.