Senior Mid-Market & SMB Demand Strategist

📋 Description

• Own the Mid-Market and SMB demand strategy, including segments and pipeline goals.
• Translate segment insights into campaigns and journeys across channels.
• Partner with Product Marketing and Sales to define ICPs, use cases, and offers.
• Improve high-intent conversion paths, routing, and follow-up quality with teams.
• Build a disciplined testing agenda across audiences, channels, and nurture paths.
• Establish segment-level performance views for leads, pipeline, and revenue.

🎯 Requirements

• 10+ years in B2B demand gen, growth, or integrated campaigns.
• Track record translating revenue goals into audience strategies and pipeline.
• Strong understanding of segmentation, lifecycle journeys, and lead management.
• Strong analytical fluency across funnel performance, experiments, and channel economics.
• Ability to create clear strategy while staying close to execution.
• Demonstrated ability to influence cross-functional partners in fast-paced environments.

🎁 Benefits

• Hybrid work model: 3 days in office per week.
• Relocation assistance for new employees.