Senior Paid Ads

📋 Description

• Plan, launch, and optimize paid ad campaigns across Google, Meta, and Apple Search Ads.
• Monitor campaign budgets, KPIs, and performance against goals.
• Conduct A/B testing on creatives, audiences, and bidding strategies.
• Gather, clean, and analyze campaign data to identify insights.
• Prepare clear, actionable performance reports for internal teams and stakeholders.
• Collaborate with creative and product teams to align ad strategies with UA goals.
• Stay up-to-date with platform changes, trends, and best practices in performance marketing.

🎯 Requirements

• 5 years of hands-on experience with Google Ads, Meta Ads, or Apple Search Ads.
• Strong data gathering, analysis, and reporting skills (Excel/Google Sheets, Data Studio).
• Understanding of performance marketing metrics (CTR, CVR, CPI, CAC, ROAS, ARPU).
• Basic knowledge of audience targeting, keyword strategy, and attribution models.
• Experience with analytics platforms (Firebase, Appsflyer, Google Analytics).
• Detail-oriented with the ability to manage multiple campaigns.
• Strong communication and problem-solving skills.

🎁 Benefits

• Meaningful cross-functional collaborations to improve customer experience.
• Opportunity to grow as Coins expands beyond APAC.
• Space for bright ideas and data-driven impact.