Senior Paid Advertising Strategist - Ecommerce

📋 Description

• The Senior Paid Advertising Strategist leads performance marketing strategy and execution across
• Own campaign planning, optimizations, reporting, QA, and proactive client communication while
• Mentor junior talent and uphold excellence across deliverables within the Nova AI ecosystem.
• Collaborate with teams to leverage AI tools and the Power Digital nova ecosystem in day-to-day
• Drive strategic conversations around media buying, opportunities, and optimization plans; escalate

🎯 Requirements

• 4-5 years of digital marketing experience; 3+ years in an agency setting
• Hands-on experience with at least 2+ paid advertising channels (e.g., Google/Bing, Meta, TikTok
• Experience with campaign development and optimization: bid optimization, keyword research, ad copy
• Proficiency in Google/Microsoft Office and Google Analytics
• Strong understanding of funnel marketing and paid media’s role in the funnel
• Ability to derive meaningful insights from data and tell a story with metrics

🎁 Benefits

• Power Digital offers a diverse, people-first culture with equal opportunity employment
• Comprehensive benefits package and opportunities for professional growth