Senior Paid Media Specialist

📋 Description

• Collaborate with our agency partner to review Search, Performance Max, Meta, LinkedIn, and brand
• Direct a six-figure budget across half-year planning cycles: managing allocation, reforecasting
• Monitor MQL and SQL pipelines against product-specific cost ceilings, taking decisive action when
• Assess and pitch emerging paid surfaces (incl. comparison platforms, pay-per-lead networks, and new
• Execute directly on specialized tests and channels outside agency scope, delivering rapid, in-house
• Collaborate with marketing leads on brand initiatives and partner with content and design teams to

🎯 Requirements

• 4+ years running paid media, with real ownership of budgets in the same range you'd manage here
• Fluent across Google Ads (Search, Performance Max, Brand) and Meta/LinkedIn, not a single-channel
• Comfortable with unit economics: CPL, CPQL, MQL/SQL, and translating them into budget decisions
• Confident managing an external agency: setting goals, reviewing their output, pushing back when
• Self-directed: you arrive with a point of view on what to fix, not waiting to be told
• English level is B2 and above

🎁 Benefits

• Remote-first flexibility to shape your ideal workday
• Home workplace budget
• Resilient home budget for Ukraine-based teammates
• Resilient office in Kyiv & co-working expense coverage
• Individual IT budget for extra equipment
• Top-tier tech and AI-powered tools