Senior Paid Search Manager

📋 Description

• Own paid search strategy: lead paid search strategy, developing and executing campaigns across UK
• Own the budget: manage our search budget end-to-end, tracking CAC, LTV and retention costs (RC) to
• Lead our agency partner: oversee and manage third-party agency partner to execute high-performing
• Set the optimisation approach: set the keyword strategy, ad copy testing and audience-targeting
• Own App Campaigns: oversee Google App Campaigns and Apple Search Ads to drive installs and
• Manage the Google relationship: work with our Google account manager to unlock alpha/beta

🎯 Requirements

• Expert in Google Paid Search: extensive, hands-on experience managing Google Search, Shopping, and
• Fluent in tracking and analytics: comfortable working with analytics tools, conversion tracking
• Love data and reporting: data-driven decision-maker, comfortable using in-platform tools and Tableau
• Agency management experience: proven track record of managing third-party agencies
• Proactive and hands-on: take full responsibility and initiative
• Structured and organized: thoughtful approach to planning, organization, and prioritizing work

🎁 Benefits

• Flexible working & work from abroad
• 25 days holiday + your birthday + flexible bank holidays, & option to buy additional holiday
• 1 Volunteering day each year
• Enhanced family leave and a workplace nursery scheme
• A flexible training framework for every stage of your career
• Irresistible discounts on our products, blooms & subscriptions