Senior Performance Marketing Manager

📋 Description

• Own PLG/self-serve paid strategy across B2B/B2C; drive acquisition and revenue.
• Manage paid channels end-to-end: affiliates, paid social, display, programmatic.
• Build and use AI agents and automation to accelerate execution and insights.
• Track performance with ROI metrics; translate data into actionable optimizations.
• Lead experiments across channels; define hypotheses and measurement.
• Collaborate with Analytics, Growth, and Product to optimize activation and retention.

🎯 Requirements

• 8+ years in performance/growth marketing with PLG/self-serve exposure.
• Hands-on across paid channels: affiliates, paid social (Meta/Reddit/LinkedIn), app-store.
• Strong experience with product-led or self-serve GTM in SaaS/consumer tech.
• Proven track record driving user acquisition, trials, and self-serve revenue.
• Deep PLG funnel understanding; free-to-paid conversion and experiments in B2B/B2C.
• Strong analytics linking activity to activation, retention, revenue; LTV/CAC familiarity.
• Comfortable in fast-paced env with cross-functional partners.

🎁 Benefits

• Remote-first with occasional travel for in-person engagement.
• Comprehensive health benefits, parental leave, and generous PTO.
• RSU program and retirement matching.
• Free 1Password account.
• Paid volunteer days and peer recognition through Bonusly.
• Some GTM roles may be in-person hybrid in Toronto and Austin.