Senior Performance Marketing Manager, Paid Social

📋 Description

• Own end-to-end strategy, execution, and optimization of paid social campaigns across LinkedIn
• Build full-funnel programs that generate awareness, engagement, pipeline, and revenue across
• Develop audience strategies leveraging first-party data, account-based targeting, lookalike
• Design and run experiments across creative, messaging, audiences, landing pages to identify
• Continuously evaluate emerging channels, ad formats, audience targeting and platform capabilities
• Establish testing frameworks and best practices that improve campaign performance over time

🎯 Requirements

• Bachelor's Degree
• 5-7+ years of experience managing paid social programs in B2B SaaS, with a strong focus on pipeline
• Deep expertise across LinkedIn, Meta, and YouTube advertising platforms
• Proven success scaling paid social programs while improving efficiency and business outcomes
• Strong analytical capabilities with experience using performance data to drive strategic decisions
• Experience building and executing campaigns targeting enterprise buyers with long and complex sales

🎁 Benefits

• Equity
• Bonus