Senior Performance Marketing Specialist

📋 Description

• Full ownership of paid acquisition across Google Search, Meta, and emerging channels.
• Define and manage CPL, MQL, SQL and demo targets across markets.
• Build B2B SaaS lead-gen campaigns: keywords, audiences, bids, landing pages.
• Own marketing-sales feedback loop with SDRs/AEs to improve lead quality.
• Manage multi-market execution across FR, ES, IT, PT, adapting messaging and budgets.
• Build dashboards in HubSpot/GA4 to track full funnel.

🎯 Requirements

• 5+ years of hands-on performance marketing experience, with a focus on B2B SaaS or B2B lead generation
• Deep expertise in Google Ads: search campaigns, non-brand strategy, bid strategy (tCPA, tROAS, smart bidding)
• Solid Meta Ads experience for lead generation: CRM-based audiences, lead gen campaigns, CPL optimization
• Fluency in pipeline KPIs - CPL, MQL, SQL, demo conversion, CAC - and experience with sales teams
• HubSpot (or equivalent CRM) for attribution, pipeline tracking and campaign optimization
• GA4, GTM for reporting and data-driven decision making
• Fluent in English. Spanish, French, Italian or Portuguese is a strong plus.

🎁 Benefits

• Stock options - with a back-loaded vesting schedule
• Comprehensive health insurance
• On-demand salary access - no need to wait until the end of the month
• A structured career path with defined criteria at every level
• Flexible benefits - save on meals, childcare, transportation, and training with tailored remuneration options
• Any book, purchased for you, plus access to a shared team library