Senior PPC Specialist

📋 Description

• Manage Google Ads as a channel: strategy, account structure, scaling budgets from $50k/month
• Formulate and test hypotheses and draw conclusions
• Work with unit economics: CPI/CPT, ROAS, retention, cohort LTV
• Analyze performance in AppsFlyer, Tableau, Amplitude and independently determine next steps
• Set tasks for the creative team and provide data-driven feedback
• Work directly with Google managers – access to bets, insights, escalations

🎯 Requirements

• 3+ years in PPC, with at least 2 in mobile user acquisition in Google Ads (App campaigns)
• Experience managing budgets of $50k/month or more independently
• Proficiency in mobile product metrics and unit economics: CTR, CPC, CPI, CPT, CPA, ROI, ROAS, Churn
• Experience with MMP (AppsFlyer, Adjust) and BI tools (Tableau, Amplitude)
• English B2+
• Habit of making decisions based on data rather than feelings

🎁 Benefits

• Hybrid format in a self-contained office: breakfasts, lunches, snacks
• 4 weeks paid vacation and unlimited sick leave
• Corporate doctor and medical insurance
• Compensation for English courses and educational programs
• Internal schools, events, and over 1000 courses, lectures, and e-books