Senior Product Manager, Ads Targeting & Audience Activation

📋 Description

• Own the audience product surface end to end.
• Segment creation, curation, lifecycle, and activation.
• Set strategy for audience availability to advertisers and partners.
• Shape Roku's modeled audience strategy and signals.
• Expand audience portability to external activation platforms.
• Define success metrics for targeting and measurements.

🎯 Requirements

• 6+ years of PM experience in ad tech or audience products.
• Track record shipping audience/targeting products at scale.
• Strong fluency with audience taxonomies, lifecycle, lookalike, propensity.
• Experience across DSPs, SSPs, ad servers, DMPs/CDPs, measurement.
• Highly analytical; quantify signal value and tradeoffs (privacy, cost).
• Cross-functional execution across engineering, data science, analytics, privacy.
• AI/ML fluency; applying automation in product offerings.

🎁 Benefits

• Global mental health and financial wellness resources.
• Healthcare, life, disability insurance; parental leave.
• Equity awards and retirement options.
• Hybrid work with Fridays remote.
• Paid time off and wellness programs.