Senior Product Manager - Growth

📋 Description

• Own the experiments roadmap: maintain and prioritize a rolling backlog of CRO and landing page
• Landing page creation & optimization using Credible's CMS: collaborate with Design
• A/B test design and analysis: define hypotheses, success metrics, and minimum detectable effects
• Funnel performance ownership: track and own KPIs across the paid funnel — click-to-prequal rate
• Cross-functional execution: coordinate with Engineering on implementation timelines, with BI on
• Performance reporting: build and maintain dashboards that give the marketing team real-time

🎯 Requirements

• Experience: 5+ years in a Product Management role with a strong focus on conversion rate
• CRO depth: hands-on experience designing, running, and analyzing A/B tests on landing pages or
• Marketing fluency: strong understanding of paid acquisition mechanics - Quality Score, landing page
• Technical collaboration: able to write clear specs, work closely with engineers on implementation
• Data skills: experienced with Google Analytics, Looker, or similar analytics tools
• Speed and pragmatism: bias for launching imperfect tests quickly over waiting for perfect

🎁 Benefits

• Annual discretionary bonus
• Medical/dental/vision insurance, 401(k) plan, paid time off, and other benefits in accordance with